The Problem
Beforehand, the owners of Funding Futures did not have a website for their charity. Having worked with their other business, HD Beauty, on their SEO and associated campaigns, we created a website to drive high conversion rates and generate the reach their cause deserves.
The Solution
- By focusing on solid foundations for this website build, we have ensured fast-response rates from the website’s servers to ensure the user experience is optimal. Additionally, we optimised this website to encourage the highest conversion rate possible by structuring the website as a “funnel” with well-placed CTAs (Calls To Action).
- SEO foundations have been laid to ensure the website will rank sufficiently with additional SEO content driving rankings up in the background.
- Mobile optimisation was of paramount importance for this website (and all websites, really) to generate conversions through the contact form.
The Website
For the funding & partnerships page, in particular, it is vital that it ranks well in Google’s SERPs to generate those funding opportunities and partnerships with other charities or businesses in this sector. Incorporating high quality pillar content and relevant CTAs, we have ensured the strength of this page both inside and outside of the SERPs.
