Short videos have rapidly transformed the landscape of digital content. Designed to capture attention, these brief, engaging videos cater to the dwindling attention spans of online audiences. Many creators have discovered that mastering the art of short videos can grow their audience rapidly. As platforms like YouTube and Instagram heavily
Google Ads is a powerful advertising platform that can transform how businesses reach potential customers online. By targeting specific keywords and demographics, businesses can effectively drive traffic to their websites and increase visibility in search engine results. Whether a small local retailer or a large multinational company, utilising Google Ads
WordPress is the most widely used content management system in the world, powering over 40% of all websites. Its flexibility and ease of use make it an ideal choice for bloggers, business owners, and anyone looking to create an online presence. With thousands of themes and plugins available, WordPress allows
I honestly feel bad for every unsure 17 year old currently pondering each day about this. At that age you’re constantly hounded. “Degree or apprenticeship?? Go! Choose! Now!”. Well I’ve done both. So here’s my advice. Apprenticeships Now obviously the biggest benefit of an apprenticeship is you’re getting entry
If you’re looking to undertake a postgraduate degree following your undergrad you’re in the right place. Well you might be. So undergraduate and postgraduate… What’s the difference?? The setting My experience comes from studying Marketing at the University of Derby just so you know where my advice and experience is
2019 was the first time I had even heard of the term ‘SEO’. I was simply a Business Admin Apprentice based near London with the aspiration to enter the world of Marketing (mainly the social media route at the time). Once I had built my employer’s brand new website on
Content is king in the digital age. Businesses, influencers, and even hobbyists rely on quality content to engage their audience and drive interaction. Creating valuable content not only attracts readers but also builds trust and loyalty. The essence of good content lies in its relevance and usefulness. Audiences seek information
Search Engine Optimisation (SEO) is essential for any business looking to gain visibility online. It’s about optimising your website so that it ranks higher in search engine results, which increases the likelihood of attracting organic traffic. Without effective SEO, a beautifully designed website might go unnoticed. SEO involves a combination
A common misconception by many is that a digital marketer’s job is simply to post on social media. This narrow viewpoint fails to encompass the extensive range of skills and strategies they utilise. Digital marketers engage in data analysis, SEO, content creation, and conversion rate optimisation, which are crucial aspects
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