Blog.

Cal's day in SEO.
Callum Morris

What is SEO?

SEO stands for Search Engine Optimisation. In simple terms, it is the practice of optimising websites to rank higher in search results (SERPs) for specific keywords or phrases. There are three main components of SEO; on-page optimisation, off-page optimisation, and technical optimisation. On-page optimisation refers to optimising a site’s content

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Cal's day in SEO.
Callum Morris

What are the differences between SEO and PPC?

I’m often asked about the differences between SEO and PPC. While both aim to increase website traffic and generate leads, they approach it in very different ways. SEO stands for Search Engine Optimisation and focuses on optimising a website to rank higher in organic search results, to put it plainly.

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Cal's day in SEO.
Callum Morris

How Does International SEO Work in 2024?

We’re talking international SEO today. As the name suggests, international SEO is all about optimising your website for search engines in different countries and regions around the world. Now, you might be wondering why international SEO is even necessary. After all, can’t you just use the same SEO strategies that

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Ben's week in SEO.
Ben Prior

Ben’s Week in SEO: A Christmas Cracker

Another week has passed in the fast-changing world of SEO, and it’s been a busy one for me! The run-up to Christmas can be a little bit crazy (across most industries, I’m sure) and so I’ve been busy rounding things off ready for a break over the festive season. There’s

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Phoebe's week in SEO.
Phoebe Robinson

Phoebe’s Week in SEO: All About Backlinks

This week in my SEO journey, I have embarked on a mission to learn the importance of backlinks. I never knew how big of an impact backlinking had on a website’s ability to rank, with them arguably being one of the most important factors to focus on when it comes

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Cal's day in SEO.
Callum Morris

Can Google Read Your Mind? SEO Sitemaps Explained

Hello there! We’re going to talk about something that’s often overlooked in SEO but incredibly important, sitemaps. Trust me, sitemaps are like a secret weapon in an SEO strategy. They’re essentially a roadmap that tells search engines where all your website’s pages are located, making it easier for them to

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Cal's day in SEO.
Callum Morris

Answering the Big Questions: What is Local SEO?

So you want to know what Local SEO is? Well, let me tell you. Local SEO is all about improving your online presence to attract local customers to your business. It’s like putting up an oversized sign that says “We’re here and we’re ready to serve you!” As a business

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Ben's week in SEO.
Ben Prior

Ben’s Week in SEO: Part Two

I quite enjoyed the process of writing my first “week in SEO,” and so I thought it was about time I put pen to paper (or keyboard to screen?) and wrote a second part. Of course, sequels never end up being as successful as their original counterparts, but I can

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