Much like with high-end cars, your website needs rigorous maintenance. Our website audits are essentially just that – a deep dive into the inner workings of your site, all gaskets and filters removed to cut right to the problems tucked beneath.
Benchmarking
Full backlink profile & referring domain analysis
Analysis of all pages indexed in Google
Status check on all keywords you currently rank for
Investigation into organic monthly traffic
On-page
Correct keyword targeting analysis on all pages
Well optimised title tags, meta description and heading checks
Checks for lean URL structures
Spelling and grammatical checks
Pillar page comparisons with competitors
High-level internal linking analysis
Video, imagery and graphic optimisation checks
NAP type checks
Technical
Broken, lost or redirecting backlinks
Thorough page speed testing
With full issue report
Responsive test on multiple devices
Identifying tracking aspects that should be there:
Google Analytics
Google Search Console
Google My Business
Structured data (schema) checks
Robots file and sitemap analysis with feedback
Image auditing looking at the following:
File sizes
File names (are they optimised?)
Alt tags (are they optimised?)
Security checks (SSL)
Bad practice checks (meta keywords, spammy backlinks, manual actions)