Eighteen Agency
Eighteen Agency was founded by Ronnie Cane in June 2022, and soon after joined by co-founders Mike Friend and Callum Morris in July and August respectively. The final piece of the puzzle came in early 2023 when Ben Prior joined the team as Account Director.
With deep roots in SEO and performance, our team blends decades of in-house, agency, and freelance experience. We don’t just drive traffic – we build momentum. Our approach is structured, repeatable, and client-specific. No black boxes. No guesswork. Just results, delivered transparently.
We believe the future of digital belongs to those who think differently. Fortunately — and intentionally — we’re a team of neurodivergent minds built to do just that. Neurodiversity isn’t something we accommodate; it’s something we optimise. We hire for it, build systems around it, and embed it in every layer of execution.
Eighteen Agency exists because traditional agencies weren’t built for minds like ours – so we built one that was. And what we’ve found is that the founders who want clarity, the brands chasing scale, and the teams seeking long-term partners (not short-term freelancers) tend to find us.
We do more than deliver digital marketing. We rebuild what success looks like – not just for brands, but for the people behind them. We’re not here to take over. We’re here to make a dent where it matters, for the ones who need us most.
Our Values
bullshit
Our job is to increase the relevancy and profitability — “solving your online success” — of your business online through no-bullshit digital marketing services. We excel at doing that. We make a real attempt, at the same time, to quash all bullshit that gets in the way of moving that needle. Unless you want to hear about anything else – you won’t.
Build different
As do you, we hold strong opinions about the way digital marketing agencies build their client base and service their clients. When churning clients and burning trust in the service is the average experience agency side and client side – there’s inherent flaws in the way everything is built and the ground that it’s built on. Ultimately, without us building different from top to bottom – your client experience from start to finish would be no different to the status quo.
Boost trust
It is indeed possible for any business, with any website, in any field, to increase their profitability online. That’s why digital marketing is a thing. However, unless you trust that an agency can achieve that for you — which most, understandably, struggle with due to burns in the past — you’re not likely to achieve it. Therefore, one of our top priorities must be, at all times, to instil trust and to work with you on a trust-first bases.
The No Bullshit SEO Podcast
Watch the No bullshit SEO podcast hosted by our very own Callum Morris, where we interview the industry names, call Google out on their algorithm antics and cover all the search marketing news in 2025 and beyond.