Search Engine Optimisation (SEO) is essential for any business looking to gain visibility online. It’s about optimising your website so that it ranks higher in search engine results, which increases the likelihood of attracting organic traffic. Without effective SEO, a beautifully designed website might go unnoticed. SEO involves a combination
A common misconception by many is that a digital marketer’s job is simply to post on social media. This narrow viewpoint fails to encompass the extensive range of skills and strategies they utilise. Digital marketers engage in data analysis, SEO, content creation, and conversion rate optimisation, which are crucial aspects
If you’re looking for the best free online marketing course, you should definitely explore Google Digital Garage. This free resource offers comprehensive lessons in digital marketing, covering everything from search engine optimisation to social media strategies. The courses are designed by experts and are suitable for both beginners and those
For any digital marketer, having a well-curated portfolio is essential. A portfolio showcases skills, accomplishments, and the ability to drive results, making it a critical tool for attracting clients and employers. It provides concrete evidence of past successes and the marketer’s ability to handle various aspects of digital marketing. Prospective
In today’s digital age, many question the relevance of print advertising. While online platforms dominate the advertising landscape, print media continues to hold a valuable place. Print advertising remains effective due to its tangible nature and ability to create memorable, lasting impressions. Studies show that consumers often trust print ads
Creating a website can seem daunting, especially for beginners. Choosing the right website builder is crucial for a smooth setup and long-term success. This guide will break down essential tips to help you get started with confidence. Many website builders offer user-friendly interfaces and templates, making the process accessible even
Back in 2019/20 I had to make a huge decision… which university do I attend to gain a degree in Marketing? I’ll cut all the crap and just tell you it came down to two universities: De Montfort in Leicester, or Derby… I chose Derby. Here’s why… Sense of Community
Now that the famous blue box has been travelling through the time vortex for over 60 years on our televisions it’s created somewhat of an iconic reputation within the UK and now worldwide thanks to Doctor Who’s partnership with Disney+. But why is it so iconic? And what can this
Converting a single website visitor into a lead can significantly impact a business’s success. The value of one lead lies not just in a potential sale but in the long-term relationship it can create. A lead represents an opportunity to understand customer needs, tailor offerings, and foster loyalty. Engaging with
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