I quite enjoyed the process of writing my first “week in SEO,” and so I thought it was about time I put pen to paper (or keyboard to screen?) and wrote a second part. Of course, sequels never end up being as successful as their original counterparts, but I can

Since graduating in Digital Marketing this year, I never would have guessed there’d be so much more to learn about my chosen profession. I knew the basics of SEO, and its overall purpose, but to get down to the real nitty-gritty of this technical aspect of marketing has been a

Trust signals! It is well known that trust signals are not only important, but they’re the backbone of successful SEO (and marketing) campaigns. Who knew?! So let’s have a look at trust signals in SEO and marketing. I’m eager to (hopefully) reveal some secrets that will change your ‘heading’ slightly

Unless you have been living under a rock for the last few months – it is more than likely you have heard of Chat GPT. Likewise, but more dramatically, unless you have not been living at all for the last few decades, you will have heard of Google. Well, it

What is Canva and why do you need to use it for your business? Canva is a graphic design tool that allows non-graphic designers to do graphic design. With Canva, you can easily create professional-looking designs in a few clicks. It offers a wide range of templates for various types

Why you need a website for your business Having a website for your business is essential in today’s digital world. It helps you reach out to potential customers, build trust and credibility, and increase visibility. But does your business really need a website? The answer is yes! Websites are the

What is Chat GPT? Unless you have been living under a rock, you will have heard of the latest ‘big’ thing in the world of technology and marketing. That ‘big’ thing currently on a huge wave of hype is Chat GPT. If you have been actively seeking out and experimenting

In a recession, businesses feel like they have to tighten their belts and be more careful with their marketing budgets. But that isn’t the case and your marketing shouldn’t suffer. In fact, marketing can be even more important in a recession, because it can help you attract new customers and

Local business schema (or structured data) is an important tool for businesses to make sure their online presence is optimised for search engines. By using local business schema, businesses can ensure that their website is properly indexed by search engines, making it easier for customers to find them. In this article,