Another week has passed in the fast-changing world of SEO, and it’s been a busy one for me! The run-up to Christmas can be a little bit crazy (across most industries, I’m sure) and so I’ve been busy rounding things off ready for a break over the festive season. There’s

Hello there! We’re going to talk about something that’s often overlooked in SEO but incredibly important, sitemaps. Trust me, sitemaps are like a secret weapon in an SEO strategy. They’re essentially a roadmap that tells search engines where all your website’s pages are located, making it easier for them to

So you want to know what Local SEO is? Well, let me tell you. Local SEO is all about improving your online presence to attract local customers to your business. It’s like putting up an oversized sign that says “We’re here and we’re ready to serve you!” As a business

I quite enjoyed the process of writing my first “week in SEO,” and so I thought it was about time I put pen to paper (or keyboard to screen?) and wrote a second part. Of course, sequels never end up being as successful as their original counterparts, but I can

Since graduating in Digital Marketing this year, I never would have guessed there’d be so much more to learn about my chosen profession. I knew the basics of SEO, and its overall purpose, but to get down to the real nitty-gritty of this technical aspect of marketing has been a

Trust signals! It is well known that trust signals are not only important, but they’re the backbone of successful SEO (and marketing) campaigns. Who knew?! So let’s have a look at trust signals in SEO and marketing. I’m eager to (hopefully) reveal some secrets that will change your ‘heading’ slightly

Unless you have been living under a rock for the last few months – it is more than likely you have heard of Chat GPT. Likewise, but more dramatically, unless you have not been living at all for the last few decades, you will have heard of Google. Well, it

What is Canva and why do you need to use it for your business? Canva is a graphic design tool that allows non-graphic designers to do graphic design. With Canva, you can easily create professional-looking designs in a few clicks. It offers a wide range of templates for various types

Why you need a website for your business Having a website for your business is essential in today’s digital world. It helps you reach out to potential customers, build trust and credibility, and increase visibility. But does your business really need a website? The answer is yes! Websites are the