SEO success in Surveying

The Problem

The website had near to no organic traffic, and subsiquently no conversions from the website, which was due to the lack of presence on page one of Google.
Technical problems were present throughout the site hindering growth as Google will not present the site to users when the user experience is poor.
PPC was the only form of leads generated through the site.

Complete migration to a new smoother, quicker and problem-free website.
Optimisation of all metadata across the existing pages to give Google clarity and context based on the purpose of the page, increasing rankings for target key terms.
Existing content was audited and replaced with a well-optimised, keyword-targeted copy to improve the website’s topical authority around each service (surveyors).