The Problem
- The website had near to no organic traffic, and subsiquently no conversions from the website, which was due to the lack of presence on page one of Google.
- Technical problems were present throughout the site hindering growth as Google will not present the site to users when the user experience is poor.
- PPC was the only form of leads generated through the site.
Our Solution
- Complete migration to a new smoother, quicker and problem-free website.
- Optimisation of all metadata across the existing pages to give Google clarity and context based on the purpose of the page, increasing rankings for target key terms.
- Existing content was audited and replaced with a well-optimised, keyword-targeted copy to improve the website’s topical authority around each service (surveyors).
Results
- Total ranking keywords:
- October 2023 – 99
- March 2024 – 241
- ▲143%
- Organic traffic:
- October 2023 – 173
- March 2024 – 585
- ▲238%
- Clicks vs Impressions in Google
- 114 clicks vs 6,430 impressions
- 268 clicks vs 37,700 impressions
- ▲135% vs ▲486%
