How Does International SEO Work in 2024?
We’re talking international SEO today. As the name suggests, international SEO is all about optimising your website for search engines in different countries and regions around the world. Now, you might be wondering why international SEO is even necessary. After all, can’t you just use the same SEO strategies that work in your home country […]
Ben’s Week in SEO: A Christmas Cracker
Another week has passed in the fast-changing world of SEO, and it’s been a busy one for me! The run-up to Christmas can be a little bit crazy (across most industries, I’m sure) and so I’ve been busy rounding things off ready for a break over the festive season. There’s always plenty to discuss, but […]
Can Google Read Your Mind? SEO Sitemaps Explained
Hello there! We’re going to talk about something that’s often overlooked in SEO but incredibly important, sitemaps. Trust me, sitemaps are like a secret weapon in an SEO strategy. They’re essentially a roadmap that tells search engines where all your website’s pages are located, making it easier for them to crawl and index content accurately. […]
Answering the Big Questions: What is Local SEO?
So you want to know what Local SEO is? Well, let me tell you. Local SEO is all about improving your online presence to attract local customers to your business. It’s like putting up an oversized sign that says “We’re here and we’re ready to serve you!” As a business owner, you want to make […]
Ben’s Week in SEO: Part Two
I quite enjoyed the process of writing my first “week in SEO,” and so I thought it was about time I put pen to paper (or keyboard to screen?) and wrote a second part. Of course, sequels never end up being as successful as their original counterparts, but I can at least give it a […]
Ben’s Week in SEO: An Introduction
Since graduating in Digital Marketing this year, I never would have guessed there’d be so much more to learn about my chosen profession. I knew the basics of SEO, and its overall purpose, but to get down to the real nitty-gritty of this technical aspect of marketing has been a real eye-opener for me. It’s […]
Understanding the Importance of Trust Signals in SEO & Marketing
Trust signals! It is well known that trust signals are not only important, but they’re the backbone of successful SEO (and marketing) campaigns. Who knew?! So let’s have a look at trust signals in SEO and marketing. I’m eager to (hopefully) reveal some secrets that will change your ‘heading’ slightly when SEOing. Why so… important? […]
SEO breaking news: Google’s ‘Bard’ search engine integrated Chat GPT competitor and the impact Bard will have on SEO
Unless you have been living under a rock for the last few months – it is more than likely you have heard of Chat GPT. Likewise, but more dramatically, unless you have not been living at all for the last few decades, you will have heard of Google. Well, it was only a matter of […]
10 reasons to use Canva for your business
What is Canva and why do you need to use it for your business? Canva is a graphic design tool that allows non-graphic designers to do graphic design. With Canva, you can easily create professional-looking designs in a few clicks. It offers a wide range of templates for various types of graphics, including those for […]