Callum's Blog Archive

SaaS content marketing stands as the anchor of revenue generation for the majority of SaaS companies, showcasing its indispensability for marketers across any niche. Unravelling the Essence of Content Marketing Strategy Discerning the valuable from the trivial becomes a Herculean task in the din of content surrounding us daily. Content

SEO stands for Search Engine Optimisation. In simple terms, it is the practice of optimising websites to rank higher in search results (SERPs) for specific keywords or phrases. There are three main components of SEO; on-page optimisation, off-page optimisation, and technical optimisation. On-page optimisation refers to optimising a site’s content

Have you ever wondered who decides which website appears first, second, or third in the search results? Is it solely Google’s decision or is there more to it than that? When it comes to search engines, there are a lot of factors at play. Google, for example, uses a somewhat

I’m often asked about the differences between SEO and PPC. While both aim to increase website traffic and generate leads, they approach it in very different ways. SEO stands for Search Engine Optimisation and focuses on optimising a website to rank higher in organic search results, to put it plainly.

We’re talking international SEO today. As the name suggests, international SEO is all about optimising your website for search engines in different countries and regions around the world. Now, you might be wondering why international SEO is even necessary. After all, can’t you just use the same SEO strategies that

Hello there! We’re going to talk about something that’s often overlooked in SEO but incredibly important, sitemaps. Trust me, sitemaps are like a secret weapon in an SEO strategy. They’re essentially a roadmap that tells search engines where all your website’s pages are located, making it easier for them to

So you want to know what Local SEO is? Well, let me tell you. Local SEO is all about improving your online presence to attract local customers to your business. It’s like putting up an oversized sign that says “We’re here and we’re ready to serve you!” As a business

Trust signals! It is well known that trust signals are not only important, but they’re the backbone of successful SEO (and marketing) campaigns. Who knew?! So let’s have a look at trust signals in SEO and marketing. I’m eager to (hopefully) reveal some secrets that will change your ‘heading’ slightly

In a recession, businesses feel like they have to tighten their belts and be more careful with their marketing budgets. But that isn’t the case and your marketing shouldn’t suffer. In fact, marketing can be even more important in a recession, because it can help you attract new customers and

Local business schema (or structured data) is an important tool for businesses to make sure their online presence is optimised for search engines. By using local business schema, businesses can ensure that their website is properly indexed by search engines, making it easier for customers to find them. In this article,

There is no simple answer to the question of how long it will take for SEO to work for a given website. It depends on a variety of factors, including the age of the site, the quality of the content, the competitiveness of the keywords being targeted, and the amount

I wouldn’t be an SEO, and this wouldn’t be an article answering a question about SEO if the short and instant response isn’t ‘well, it depends.’ But, that wouldn’t be a good article, would it? It also wouldn’t be a good answer. A good answer – on the contrary –

What are some marketing strategies for black Friday? Some marketing strategies for black Friday include using social media, email marketing, and creating special offers. Social media can be a great way to promote black Friday deals. You can use platforms like Twitter and Facebook to let people know about special

SEO is an important tool for businesses to use in order to improve their visibility online. By optimizing their website for search engines, businesses can attract more visitors and convert more leads into customers. There are many benefits of SEO for businesses, including increased website traffic, higher conversion rates, and higher

If you’re under 70 years of age, the chances are that you have heard of a mobile app called TikTok. And, if you’re a digital marketer, or in particular a search engine marketer, you are not only going to know what TikTok is, but you’re going to NEED to keep