Josh's Blog Archive

So, it appears that the Google AI department didn’t learn their lesson in using experimental AI in their search results. Following the recent chaos caused by their Search Generative Experience (SGE), throwing misinformation into the world of search, they’ve decided it’s a fantastic idea to now plug this malfunctioning AI

Following statements at SERP conf 2024 from Google search analyst Gary Illyes, SEOs globally had been led to believe that Google “need very few backlinks to rank a website”. However, Internet Marketing Ninjas’ study into these claims has proven that even Google don’t have a cohesive view of how their

Effective competitor keyword research is a crucial component of any SEO strategy. Understanding which keywords drive traffic to your competitors’ sites can reveal valuable content opportunities and keyword gaps to be ceased. By leveraging tools like the SEO Competitive Analysis Tool from Moz or Ubersuggest by Neil Patel, businesses can

A recent Google leak has set the SEO world abuzz. A trove of internal documents detailing how Google ranks search results was accidentally published online. This material, describing an older version of Google’s Content Warehouse API, offers a rare peek into the inner workings of Google Search. The documents were

Legal SEO is a specialised approach to search engine optimisation that focuses on enhancing the online presence of lawyers and law firms. At its core, it is about aligning a law firm’s website and content with the search behaviours of their potential clients. As search engines like Google continuously update

Seasonal SEO taps into the shifting trends and consumer behaviours that occur throughout the year. This approach targets specific keywords and themes that become relevant during particular periods, such as holidays, weather changes, or cultural events. By aligning with these seasonal variations, brands can optimise their online content to capture

Multistore ecommerce is the practice of running and managing multiple online storefronts from a single platform. This approach enables businesses to target diverse market segments, manage different brands, and expand internationally with greater ease. It offers the flexibility to cater to specific customer preferences and regional requirements while streamlining operations

Search Generative Experience (SGE) optimisation is quickly becoming a vital component in the digital marketing toolkits of businesses eager to maintain and boost their online presence. As Google’s SGE alters the landscape of search engine results, it necessitates a new approach to search engine optimisation (SEO). By focusing on creating

In the industry of search engine optimisation (SEO), automatic link building tools have emerged as a crucial asset for website owners and content creators. These tools simplify the process of creating internal links, which are links from one page on the same domain to another page on that domain. Internal

Artificial Intelligence has become a go-to in web development automation and is baked into Wix AI tools. Wix, known for its comprehensive website building platform, harnesses AI to streamline the web design process, making it accessible for people without technical expertise. Wix’s AI website builder, through a chat-bot style interface,

Search Engine Optimisation (SEO) analytics are a critical aspect of a website’s digital marketing strategy. SEO analytics involve the collection and analysis of data to understand the performance of a website in search engine results. This data-driven approach helps webmasters and marketers to make informed decisions about how to improve

Ecommerce SEO is the process of increasing an online shop’s visibility in the search engine results pages of Google. By optimising website elements such as content, structure, on-page elements like titles, meta descriptions etc, ecommerce sites can attract higher-quality traffic and drive higher conversion rates.  Understanding the algorithms that search

Known as the “front page of the internet,” Reddit allows users from all over the globe to post links, create discussions, and vote on content. Each of these communities, or ‘subreddits’, caters to specific interests, ranging from news and politics to niche hobbies and everything in between. The structure of

Google stands as THE titan of search engines, offering an unparalleled gateway to the vast expanse of information on the internet. It was developed by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University and has since burgeoned into a multinational technology company specialising in Internet-related

Artificial intelligence (AI) search refers to the use of AI techniques to improve search functionalities across various platforms. By harnessing the capabilities of machine learning, natural language processing, and other AI methodologies, search engines have become more intuitive and responsive to user queries. AI search has significantly transformed the way

Artificial intelligence (AI) is transforming the landscape of marketing by introducing new ways to analyse data, personalise customer experiences, and optimise marketing campaigns. In an age where data is abundant, AI systems are able to process and interpret vast amounts of information far more quickly and accurately than humans. These

Sanity, a well revered content platform trusted by leading companies such as AT&T, Puma, Morning Brew, and Figma, has introduced a new AI-assisted writing tool named Sanity Create. This tool is a game-changer both for Sanity themselves and for content teams, seamlessly integrating with existing CMS to enable automated publishing

The ever-foreseen TikTok ban is finally here! Grab your pitchforks everyone! TikTok has filed a lawsuit seeking to prevent a US law that would ban the app in the country unless sold by its Chinese parent company, ByteDance. The social media giant claims the act is an “extraordinary intrusion on

The increase in need for SEO strategies in the financial services sector underscores the importance of maintaining a robust online presence, building trust, and addressing unique challenges. Companies in this industry face evolving challenges when implementing SEO approaches, particularly in balancing regulatory compliance with SEO best practices. Navigating complex regulations

In the search engine optimisation (SEO) sector, crafting compelling content is paramount – and the whole point, frankly. However, as content consumption patterns evolve, and new competition emerges daily, creators encounter new challenges frequently. This exploration delves into M.E.E.E.A.T, an extension of Google’s E.E.A.T. framework, shedding light on its pivotal

Local SEO remains a crucial tool for businesses looking to thrive within their community. Despite AI results taking an ever-larger portion of search queries, traditional organic search results still pack a punch, especially on mobile devices. Within this context, the role of links in bolstering a business’s online authority is

In the field of search engine optimization (SEO), Google faces significant challenges with the rise of thousands of AI-generated content tools, filling the SERPs with clutter. This article explores how Google is responding to this shift, focusing on its strategies for maintaining search result integrity in an AI-dominated landscape. Addressing

In the realm of e-commerce, where competition is fierce and attention spans are fleeting, mastering the art of digital marketing is essential for success. While having an online store is clearly the pivotal first step, it’s converting visitors into loyal customers that truly defines triumph in the e-commerce landscape. Enter

In today’s digital environment, where internet, TV, and social media ads inundate every aspect of our screens, breaking through the digital clutter presents a significant challenge for marketers. Amidst this intense competition for attention, the value of in-person marketing has risen dramatically. In-person marketing tactics provide a distinctive opportunity to

In the last few years, digital marketing strategy has become a major part of business. Digital marketing is a great way to reach large audiences quickly and affordably. In order to boost sales and promote brands, many businesses spend the majority of their budgets on SEO, social media and Email

Unlocking New Horizons in Performance Marketing with Marin’s Anomaly Detector Marin Software, a pioneer in digital marketing optimisation, has unleashed its groundbreaking Anomaly Detector, ushering marketers into a new era of proactive campaign management. This state-of-the-art tool automatically identifies and summarises unexpected outcomes within performance marketing endeavours across major platforms

Unveiling AI’s Impact on Public Relations Numerous discussions surround AI’s transformative potential in PR, from enhanced insights to cost-effective content creation. Brands are now realising AI’s profound impact on public relations, particularly its ability to influence human behaviour. As AI becomes omnipresent in various aspects of our lives, including smartphones,