If you’re under 70 years of age, the chances are that you have heard of a mobile app called TikTok. And, if you’re a digital marketer, or in particular a search engine marketer, you are not only going to know what TikTok is, but you’re going to NEED to keep

Da Vinci, a genius unrivalled, still. I know, this is a VERY random article. You’re probably thinking ‘huh, Leonardo Da Vinci, the geezer from Ubisoft’s Assassins creed and Tom Hank’s Da Vinci Code? What does he have to do with marketing, SEO, social media and PPC ads?’ But, you’re right.

Let’s dive into how pay per click advertising and content marketing go hand in hand and compliment each other. An incredibly easy and common mistake marketers make is letting each digital marketing ‘area’ silo itself into a standalone service. This is wrong, and a huge mistake. Yes, each service is