SEO stands for Search Engine Optimisation.
In simple terms, it is the practice of optimising websites to rank higher in search results (SERPs) for specific keywords or phrases.
There are three main components of SEO; on-page optimisation, off-page optimisation, and technical optimisation.
Technical optimisation refers to optimising the technical aspects of a website to improve its performance and user experience. This includes improving website speed, mobile-friendliness, and security.