What is SEO?

SEO blog by Callum Morris

SEO stands for Search Engine Optimisation. In simple terms, it is the practice of optimising websites to rank higher in search results (SERPs) for specific keywords or phrases. There are three main components of SEO; on-page optimisation, off-page optimisation, and technical optimisation. On-page optimisation refers to optimising a site’s content to make it more search […]

Who decides who goes first in the search results? Google..? Me..? You..?

SEO blog by Callum Morris

Have you ever wondered who decides which website appears first, second, or third in the search results? Is it solely Google’s decision or is there more to it than that? When it comes to search engines, there are a lot of factors at play. Google, for example, uses a somewhat complex algorithm that takes into […]

What are the differences between SEO and PPC?

SEO blog by Callum Morris

I’m often asked about the differences between SEO and PPC. While both aim to increase website traffic and generate leads, they approach it in very different ways. SEO stands for Search Engine Optimisation and focuses on optimising a website to rank higher in organic search results, to put it plainly. PPC, on the other hand, […]

How Does International SEO Work in 2024?

SEO blog by Callum Morris

We’re talking international SEO today. As the name suggests, international SEO is all about optimising your website for search engines in different countries and regions around the world. Now, you might be wondering why international SEO is even necessary. After all, can’t you just use the same SEO strategies that work in your home country […]

Ben’s Week in SEO: A Christmas Cracker

Ben Prior Blog

Another week has passed in the fast-changing world of SEO, and it’s been a busy one for me! The run-up to Christmas can be a little bit crazy (across most industries, I’m sure) and so I’ve been busy rounding things off ready for a break over the festive season. There’s always plenty to discuss, but […]

Can Google Read Your Mind? SEO Sitemaps Explained

SEO blog by Callum Morris

Hello there! We’re going to talk about something that’s often overlooked in SEO but incredibly important, sitemaps. Trust me, sitemaps are like a secret weapon in an SEO strategy. They’re essentially a roadmap that tells search engines where all your website’s pages are located, making it easier for them to crawl and index content accurately. […]

Answering the Big Questions: What is Local SEO?

SEO blog by Callum Morris

So you want to know what Local SEO is? Well, let me tell you. Local SEO is all about improving your online presence to attract local customers to your business. It’s like putting up an oversized sign that says “We’re here and we’re ready to serve you!” As a business owner, you want to make […]

Ben’s Week in SEO: Part Two

Ben Prior Blog

I quite enjoyed the process of writing my first “week in SEO,” and so I thought it was about time I put pen to paper (or keyboard to screen?) and wrote a second part. Of course, sequels never end up being as successful as their original counterparts, but I can at least give it a […]

Ben’s Week in SEO: An Introduction

Ben Prior Blog

Since graduating in Digital Marketing this year, I never would have guessed there’d be so much more to learn about my chosen profession. I knew the basics of SEO, and its overall purpose, but to get down to the real nitty-gritty of this technical aspect of marketing has been a real eye-opener for me. It’s […]