Why I chose Derby University? – Marketing Student Advice
Back in 2019/20 I had to make a huge decision… which university do I attend to gain a degree in Marketing? I’ll cut all the crap and just tell you it came down to two universities: De Montfort in Leicester, or Derby… I chose Derby. Here’s why… Sense of Community The first thing that struck […]
What the TARDIS Tells Us About Brand Heritage? – An Insight into Branding
Now that the famous blue box has been travelling through the time vortex for over 60 years on our televisions it’s created somewhat of an iconic reputation within the UK and now worldwide thanks to Doctor Who’s partnership with Disney+. But why is it so iconic? And what can this tell us about brand heritage? […]
The Importance of a Single Website Lead (B2B): Key Insight
Converting a single website visitor into a lead can significantly impact a business’s success. The value of one lead lies not just in a potential sale but in the long-term relationship it can create. A lead represents an opportunity to understand customer needs, tailor offerings, and foster loyalty. Engaging with every lead can provide valuable […]
Eighteen Digital Marketing Agency’s New Office in Bishop’s Stortford July 2024 | Solving Online Success near you
News from the south: our Bishop’s Stortford office is open for business Mike Friend, founder & strategic director, paired with Chris Newstead, growth director, have taken a huge step in their hometown, bringing online success to local businesses in need of a change from the status quo of SEO and digital marketing that plagues the […]
Is LinkedIn Premium Too Expensive? | A Brief Insight
LinkedIn is the world’s largest professional networking site with over 700 million members worldwide. LinkedIn Premium is a paid subscription service that provides additional features to enhance the user’s experience. However, the question remains, is LinkedIn Premium too expensive? LinkedIn Premium offers a range of features such as InMail credits, advanced search filters, and access […]
Google AI Might Be About To Destroy Your Business’ Reputation | Google My Business AI Descriptions 2024
So, it appears that the Google AI department didn’t learn their lesson in using experimental AI in their search results. Following the recent chaos caused by their Search Generative Experience (SGE), throwing misinformation into the world of search, they’ve decided it’s a fantastic idea to now plug this malfunctioning AI model into your Google My […]
Is Email Marketing Regarded as Spam? A Brief Insight
Email marketing is a powerful tool for businesses to communicate directly with customers. When done correctly, it is not regarded as spam but as a legitimate marketing method that provides value to subscribers. The challenge lies in ensuring that emails are relevant, personalised, and sent only to those who have opted in to receive them. […]
Backlinks for SEO in 2024 Are Clearly Confusing Google
Following statements at SERP conf 2024 from Google search analyst Gary Illyes, SEOs globally had been led to believe that Google “need very few backlinks to rank a website”. However, Internet Marketing Ninjas’ study into these claims has proven that even Google don’t have a cohesive view of how their search algorithm is operating. What […]
Uncovering SEO Opportunities with Competitor Keyword Research 2024
Effective competitor keyword research is a crucial component of any SEO strategy. Understanding which keywords drive traffic to your competitors’ sites can reveal valuable content opportunities and keyword gaps to be ceased. By leveraging tools like the SEO Competitive Analysis Tool from Moz or Ubersuggest by Neil Patel, businesses can unearth strategies used by their […]