Is ChatGPT Search Google’s Big Challenger in 2025?
OpenAI’s conversational AI has taken a leap beyond its original format, emerging as a potential, serious competitor to Google Search this year. Let’s look into how ChatGPT Search is reshaping the search engine market, its implications for users, and what this shift means for the future of SEO. What is ChatGPT Search, Anyway? ChatGPT Search […]
Why Strong Client Relationships Power SEO Results
Strong client relationships are the backbone of successful SEO campaigns. We’ve seen time and again how establishing trust and open communication leads to better outcomes for our clients’ digital marketing. By building solid partnerships, we gain deeper insights into our clients’ businesses, allowing us to craft more effective SEO strategies tailored to their unique needs […]
Google’s Innovations: Shaping Tomorrow’s Technology
Google, a name synonymous with internet searches, holds a pivotal role in today’s digital age. It all began in 1998 when Larry Page and Sergey Brin transformed their innovative search engine idea into a company that would shape the future of technology. Google revolutionised how information is accessed, making it a cornerstone of modern life. […]
Short Videos: Maximising Engagement on Social Media
Short videos have rapidly transformed the landscape of digital content. Designed to capture attention, these brief, engaging videos cater to the dwindling attention spans of online audiences. Many creators have discovered that mastering the art of short videos can grow their audience rapidly. As platforms like YouTube and Instagram heavily promote shorts, content producers are […]
Google Ads: Maximising Your Advertising Potential
Google Ads is a powerful advertising platform that can transform how businesses reach potential customers online. By targeting specific keywords and demographics, businesses can effectively drive traffic to their websites and increase visibility in search engine results. Whether a small local retailer or a large multinational company, utilising Google Ads offers a way to precisely […]
WordPress: Essential Tips for Optimising Your Website Performance
WordPress is the most widely used content management system in the world, powering over 40% of all websites. Its flexibility and ease of use make it an ideal choice for bloggers, business owners, and anyone looking to create an online presence. With thousands of themes and plugins available, WordPress allows users to customise their sites […]
Apprenticeships vs Degrees – Which to Choose? (Marketing)
I honestly feel bad for every unsure 17 year old currently pondering each day about this. At that age you’re constantly hounded. “Degree or apprenticeship?? Go! Choose! Now!”. Well I’ve done both. So here’s my advice. Apprenticeships Now obviously the biggest benefit of an apprenticeship is you’re getting entry level experience for the industry […]
Undergraduate vs Postgraduate Marketing Degrees – My Experience
If you’re looking to undertake a postgraduate degree following your undergrad you’re in the right place. Well you might be. So undergraduate and postgraduate… What’s the difference?? The setting My experience comes from studying Marketing at the University of Derby just so you know where my advice and experience is coming from. We also must […]
My First Experience with SEO – WIX.com
2019 was the first time I had even heard of the term ‘SEO’. I was simply a Business Admin Apprentice based near London with the aspiration to enter the world of Marketing (mainly the social media route at the time). Once I had built my employer’s brand new website on WIX.com, I remember him telling […]