A Guide to Using Google Business Profiles for Local SEO

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What is Google Business (formerly Google MY Business) and Why is It Important?

Google My Business (GMB) — although now just ‘Google Business’ — is a powerful tool for businesses to increase their local visibility and maximise their online presence. GMB allows businesses to create and manage their listings on Google, which can help them increase their chances of appearing in local search results. It is important for businesses to optimise their GMB listings as it can have a positive impact on both organic and paid search visibility. Additionally, businesses can use GMB to showcase important information related to their products or services, such as photos, reviews, contact information, hours of operation and more. By optimising your GMB listing, you can ensure that potential customers are able to find your business quickly and easily when they’re searching online.

5 Essential Steps to Optimise Your Google My Business Listing for Maximum Impact

Having a well-optimised Google My Business (GMB) profile and listings can have a significant impact on your business. It is essential to ensure that your GMB profile is up-to-date, accurate, and complete with the right keywords to attract potential customers. Additionally, it is important to keep an eye on the reviews of your business so you can respond quickly and address any customer concerns or issues. By optimising your GMB profile and listings, you can make sure that your business stands out in local search results and gain more visibility for potential customers.

Step 1: Setting Up Your Google My Business Account

Step 2: Add Photos To Engage Customers & Increase Visibility

Step 3: Using Insights & Reviews To Build Trust & Customer Loyalty

Step 4: Post Regular Updates & Engage With Customers

Step 5: Monitor & Track Performance of Your GMB Listing

Step 1:

Setting up your Google My Business account is the first step to getting your business visible on search engine results pages. With a GMB account, you can create a listing for your business that includes all the necessary information like location, contact details, and hours of operation. You can also complete your profile with photos, videos, and other content that will help potential customers find you and learn more about what you offer. By taking the time to set up your GMB account correctly, you will be able to get more visibility for your business and reach more customers. You can set up a GMB profile by going to your account settings and clicking on “Edit Profile.” You can also create your own private profile that you only share with the people you want to reach.

Step 2:

Adding photos to your Google My Business (GMB) profile is an important step in increasing visibility and engaging customers. Photos are a great way to showcase products or services, and can help customers get a better understanding of what you offer. By using images on GMB listings, you can create an inviting atmosphere for potential customers that will draw them in and make them more likely to click through. Not only will this increase visibility, but it will also help you stand out from the competition. Consider incorporating imagery with a call-to-action message, such as “Contact us today!” and make sure your images are colourful and eye-catching.

Step 3:

Reviews on GMB profiles can be a powerful tool for businesses to build trust and customer loyalty. Reviews help potential customers understand what other people think about the business, which in turn helps them make an informed decision.

Leveraging insights from reviews can also help businesses better understand their customers’ needs and preferences. This information can be used to create more targeted marketing campaigns and tailor services to meet customer expectations. By taking advantage of these insights, businesses can build stronger relationships with their customers and increase loyalty over time. Leveraging insights from reviews can also help businesses better understand their customers’ needs and preferences.

This information can be used to create more targeted marketing campaigns and tailor services to meet customer expectations. Furthermore, reviews can help organisations determine whether or not it’s worth investing in a particular product or service. Reviewers are often able to provide insight into which products have the biggest impact on people’s lives, by looking at different types of reviews such as user ratings and testimonials. The use of feedback from customers is essential for businesses to stay competitive and relevant, making reviews a valuable asset that can assist with marketing campaigns and help companies understand what their customers want out of their products.

Step 4:

Posting regular updates and engaging with customers on Google My Business (GMB) page is an important step for businesses to ensure their success. It helps them to stay connected with their customers and build strong relationships.

By posting relevant updates on the GMB page, businesses can keep their customers informed about new products or services, upcoming events, and other important information. Additionally, they can engage with their customers by responding to reviews and ratings posted by them. This will help the business to understand customer feedback and take necessary steps for improvement. Moreover, it also provides an opportunity for the business to show its appreciation towards its customers.

Step 5:

It is essential to monitor and track the performance of your Google My Business (GMB) listing in order to improve its visibility and reach. This can be done by tracking the insights that GMB provides. You can track how many people have seen your listing, how many people interacted with it, and how many times it was shared or recommended. With this data, you can make informed decisions on what changes you need to make in order to optimise your GMB listing for better performance.

You can monitor and track your GMB listing by accessing the GMB dashboard. The GMB Dashboard is the tool used to monitor and manage your GMB listing. It will not only help you but can also be used by others to find and contact you. You can view your listings on the site, monitor the number of views on each item, respond to questions from potential buyers, change prices or add more items. Avoiding spam is a struggle for all eCommerce websites and GMB is no exception. To maximise your chances of getting sales without having unwanted comments or messages posted publicly about your listing, we recommend using “Only Members” as an option in Seller Settings as well as ensuring that you have an active Membership Account.

Facts regarding Google Business for SEO:

  • Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps.
  • By claiming and verifying a Google My Business listing, businesses can improve their local search visibility, increase the chances of appearing in Google Maps results, and reach more potential customers.
  • Google My Business listings provide information such as the business’s name, address, phone number, website, hours of operation, and photos, among other details.
  • Accurate and complete information in a Google My Business listing can improve a business’s local search rankings and help potential customers find the business more easily.
  • Businesses can also respond to customer reviews on Google My Business, allowing them to build a positive online reputation and demonstrate their commitment to customer service.
  • Google My Business also provides insights and analytics, such as the number of views and clicks on a business’s listing, the sources of these views and clicks, and the actions taken by customers, such as calling or visiting the website.
  • Google My Business is an important component of local SEO, and a claimed and verified listing can help businesses reach more potential customers and grow their business.
  • The information in a Google My Business listing can be used by Google to display a business’s information in relevant search results, such as in the Local Pack or Google Maps results.
  • Google My Business also allows businesses to post updates, such as special offers or news, which can help keep customers informed and engaged.
  • By keeping the information in their Google My Business listing up-to-date, businesses can maintain an accurate and attractive online presence, attract more customers, and ultimately grow their business.