How to Find the Right Keywords for Your Website

If you want your website to be successful, you need to make sure you’re using the right keywords. But how do you know which keywords are right for your website? That’s where keyword research comes in.

Keyword research is the process of finding and selecting the right keywords to target for your website. It’s an important part of any SEO strategy, and it can be a bit of a challenge. But with a little know-how, you can definitely do it yourself.

How do I do keyword research for SEO?

This is a question that every website owner should ask themselves. The answer is not as simple as it may seem, but with a little bit of effort, you can find the right keywords for your website.

The first step is to understand what keywords are and how they are used. Keywords are the words or phrases that people use when they search for something on the internet. When you use the right keywords on your website, it will help you to rank higher in the search engines and get more traffic (this is one cog in a larger SEO machine for ranking).

There are a few different ways to find the right keywords for your website. The first way is to use a keyword research tool. There are many different keyword research tools available, both free and paid. The important thing is to find a tool that will give you accurate results, tools that we like to use are SEranking, SEMrush and Ahrefs.

Another way to find the right keywords for your website is to look at your competition. See what keywords they are using on their website and try to use those same keywords on your website. This can be a great way to get ideas for new keywords to use.

Finally, you can also use Google AdWords to find the right keywords for your website. AdWords is a tool that allows you to place ads on Google and other websites. When people click on your ad, you will pay Google a certain amount of money. This can be a great way to find new keywords to use, as well as to get an idea of how much competition there is for certain keywords.

How to find the best keywords for my website?

The first step is to understand how to use keywords. The best way to use keywords is to include them in your website content and meta data in a way that is natural and easy to read. Including too many keywords in your content will make it difficult to read and could result in your website being penalized by search engines.

The second step is to research which keywords are most relevant to your website. There are a number of tools that you can use to research keywords, including Google AdWords Keyword Planner and Google Trends. Once you have a list of relevant keywords, you can start incorporating them into your website content.

The third step is to monitor your website’s performance to see how well your keywords are working. You can use Google Search Console to track your website’s query data and see how many clicks and impressions are impacting your site from each keyword. If you see that a particular keyword is not bringing any traffic to your site, you can remove it from your content and try another keyword (in a sense, but you’ll need to deoptimise and reoptimise across the page to get real impact).

By following these steps, you can ensure that you are using the right keywords for your website and that your website is getting the traffic it deserves.

How to find easy keywords to rank for?

Just because a keyword is popular doesn’t mean it will be easy to rank for. In fact, popular keywords are often quite difficult to rank for. The key is to find keywords that are both popular and easy to rank for.

There are a number of ways to find such keywords. One way is to use a keyword research tool such as Google AdWords Keyword Planner. Another way is to use a tool such as SEranking, which gives you a difficulty rating on each keyword you search for.

Once you have a list of potential keywords, you can then use a tool such as Google Trends to see how popular they are as well as SEranking difficulty rating. If a keyword is popular and has a high search volume, it is likely to be a good keyword to target, but this will be more or less difficult depending on the industry/sector you are in.

My advice would be to find keywords that are getting searches each month, but not thousands and thousands, you want to look at keywords getting between 10 and 100 searches per month. Alongside this, take a look at longer tail keywords, they are usually easier to rank for by writing unique content around them.


Do you feel as if your brand isn’t as relevant as the competitors in your market? Get in touch with the Eighteen team to learn more by filling out this form.