Last Updated on April 21, 2024 by Callum Morris
Local business schema (or structured data) is an important tool for businesses to make sure their online presence is optimised for search engines. By using local business schema, businesses can ensure that their website is properly indexed by search engines, making it easier for customers to find them. In this article, we’ll explore the benefits of using local business schema and how it can help businesses increase their visibility online as part of a wider local SEO strategy.
What is local business schema?
Local business schema is a type of structured data markup that helps search engines better understand the content on your website. It helps them to index your website more accurately and to display more relevant information in search engine results pages (SERPs).
Using local business schema can have many benefits for your business online and for your SEO strategy. Here are some of the key advantages of using local business schema:
1. Increased visibility: Local business schema helps search engines to better understand the content of your website. This can lead to your website being more visible on search engine results pages, which can result in more traffic and potential customers.
2. Improved user experience: Local business schema can help to provide more relevant information to users in SERPs. This can help to improve the user experience and make it easier for potential customers to
3. SERP snippets: search engine result snippets are pulled through to the search results page when local business schema is crawled on a website. Majority of the time this will be review stars inputted into the code.
How can I implement local business schema on my website?
This is a question that many business owners are asking as they look for ways to increase their visibility online. Local business schema is a type of structured data markup that can be added to your website to help search engines better understand the content on your page. It can also be used to display additional information on the search engine results page (SERP) such as reviews, ratings, and contact information.
Local business schema is relatively easy and can be done by adding a few lines of code to your sites HTML. The code should include information about your business so you’ll need to identify the basics such as name, address, phone number, and type of business. You can also add additional information such as opening hours, payment methods, and reviews.
Here is an example template for a local business schema property:
<html>
<head>
<title>Eighteen</title>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Agency”,
“image”: [
“https://example.com/photos/1×1/photo.jpg”,
“https://example.com/photos/4×3/photo.jpg”,
“https://example.com/photos/16×9/photo.jpg”
],
“name”: “Eighteen”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “148 W 51st St”,
“addressLocality”: “New York”,
“addressRegion”: “NY”,
“postalCode”: “10019”,
“addressCountry”: “US”
},
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: “4”,
“bestRating”: “5”
},
“author”: {
“@type”: “Person”,
“name”: “Lillian Ruiz”
}
},
“geo”: {
“@type”: “GeoCoordinates”,
“latitude”: 40.761293,
“longitude”: -73.982294
},
“url”: “https://www.example.com/restaurant-locations/manhattan”,
“telephone”: “+12122459600”,
“servesCuisine”: “American”,
“priceRange”: “$$$”,
“openingHoursSpecification”: [
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: [
“Monday”,
“Tuesday”
],
“opens”: “11:30”,
“closes”: “22:00”
},
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: [
“Wednesday”,
“Thursday”,
“Friday”
],
“opens”: “11:30”,
“closes”: “23:00”
},
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: “Saturday”,
“opens”: “16:00”,
“closes”: “23:00”
},
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: “Sunday”,
“opens”: “16:00”,
“closes”: “22:00”
}
],
“menu”: “https://www.example.com/menu”,
“acceptsReservations”: “True”
}
</script>
</head>
<body>
</body>
</html>
Once you have added the code to your website, you can then submit it to search engines via Google search console. This will help your business appear in the SERPs quicker.
You can use a schema generator tool which is an easier way to build structured data.
How can I upload local business schema to my website?
Great question, this can be done multiple ways depending on your experience with HTML and website code, but i’ll give you two:
The easiest way to upload schema on wordpress is by downloading the ‘header footer code manager’ plugin, creating a snippet for the page you want the code uploaded to, pasting the code into the text box and pressing save.
The best way to upload schema on WordPress (or any site) is to go into the specific page via FTP or theme editor and paste the schema code within the <body> section.
There are many types of schema properties and markup code, and you can see a full guide to these here.
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