It’s that time of year again! Christmas is just around the corner and that means it’s time to start thinking about your Christmas marketing strategy. Regardless of your business, industry or niche — whether it is in accounting or a digital dog bed store — you best get festive thinking. There

What are some marketing strategies for black Friday? Some marketing strategies for black Friday include using social media, email marketing, and creating special offers. Social media can be a great way to promote black Friday deals. You can use platforms like Twitter and Facebook to let people know about special

SEO is an important tool for businesses to use in order to improve their visibility online. By optimizing their website for search engines, businesses can attract more visitors and convert more leads into customers. There are many benefits of SEO for businesses, including increased website traffic, higher conversion rates, and higher

  At Eighteen, we are — as you’ve probably guessed — strong believers in the no bullshit SEO approach. Well, this requires us to be able to breakdown SEO in an incredibly simple and straightforward approach. Through these simple circles, we are able to make SEO not just simple and

Please bear with me here… Firstly – our graphic designer is sick, right? Secondly, if you’re a business owner, you want to stress less and increase your sales. If you don’t, you’ve either made it, or you’re on drugs. I think those are the only two options, anyway. Correct me

It is fair to say that humans are very simple creatures. Part of this simplicity and at the core of us all is the desire to make things easy for ourselves. Because, why not, right? Why should things be more difficult than they need to be? We are alive today

If you’re under 70 years of age, the chances are that you have heard of a mobile app called TikTok. And, if you’re a digital marketer, or in particular a search engine marketer, you are not only going to know what TikTok is, but you’re going to NEED to keep

Da Vinci, a genius unrivalled, still. I know, this is a VERY random article. You’re probably thinking ‘huh, Leonardo Da Vinci, the geezer from Ubisoft’s Assassins creed and Tom Hank’s Da Vinci Code? What does he have to do with marketing, SEO, social media and PPC ads?’ But, you’re right.

Let’s dive into how pay per click advertising and content marketing go hand in hand and compliment each other. An incredibly easy and common mistake marketers make is letting each digital marketing ‘area’ silo itself into a standalone service. This is wrong, and a huge mistake. Yes, each service is