Ronnie's Blog Archive

News from the south: our Bishop’s Stortford office is open for business Mike Friend, founder & strategic director, paired with Chris Newstead, growth director, have taken a huge step in their hometown, bringing online success to local businesses in need of a change from the status quo of SEO and

So, it appears that the Google AI department didn’t learn their lesson in using experimental AI in their search results. Following the recent chaos caused by their Search Generative Experience (SGE), throwing misinformation into the world of search, they’ve decided it’s a fantastic idea to now plug this malfunctioning AI

Following statements at SERP conf 2024 from Google search analyst Gary Illyes, SEOs globally had been led to believe that Google “need very few backlinks to rank a website”. However, Internet Marketing Ninjas’ study into these claims has proven that even Google don’t have a cohesive view of how their

Effective competitor keyword research is a crucial component of any SEO strategy. Understanding which keywords drive traffic to your competitors’ sites can reveal valuable content opportunities and keyword gaps to be ceased. By leveraging tools like the SEO Competitive Analysis Tool from Moz or Ubersuggest by Neil Patel, businesses can

A recent Google leak has set the SEO world abuzz. A trove of internal documents detailing how Google ranks search results was accidentally published online. This material, describing an older version of Google’s Content Warehouse API, offers a rare peek into the inner workings of Google Search. The documents were

Legal SEO is a specialised approach to search engine optimisation that focuses on enhancing the online presence of lawyers and law firms. At its core, it is about aligning a law firm’s website and content with the search behaviours of their potential clients. As search engines like Google continuously update

Seasonal SEO taps into the shifting trends and consumer behaviours that occur throughout the year. This approach targets specific keywords and themes that become relevant during particular periods, such as holidays, weather changes, or cultural events. By aligning with these seasonal variations, brands can optimise their online content to capture

Multistore ecommerce is the practice of running and managing multiple online storefronts from a single platform. This approach enables businesses to target diverse market segments, manage different brands, and expand internationally with greater ease. It offers the flexibility to cater to specific customer preferences and regional requirements while streamlining operations

Search Generative Experience (SGE) optimisation is quickly becoming a vital component in the digital marketing toolkits of businesses eager to maintain and boost their online presence. As Google’s SGE alters the landscape of search engine results, it necessitates a new approach to search engine optimisation (SEO). By focusing on creating

In the industry of search engine optimisation (SEO), automatic link building tools have emerged as a crucial asset for website owners and content creators. These tools simplify the process of creating internal links, which are links from one page on the same domain to another page on that domain. Internal

Artificial Intelligence has become a go-to in web development automation and is baked into Wix AI tools. Wix, known for its comprehensive website building platform, harnesses AI to streamline the web design process, making it accessible for people without technical expertise. Wix’s AI website builder, through a chat-bot style interface,

Search Engine Optimisation (SEO) analytics are a critical aspect of a website’s digital marketing strategy. SEO analytics involve the collection and analysis of data to understand the performance of a website in search engine results. This data-driven approach helps webmasters and marketers to make informed decisions about how to improve

Ecommerce SEO is the process of increasing an online shop’s visibility in the search engine results pages of Google. By optimising website elements such as content, structure, on-page elements like titles, meta descriptions etc, ecommerce sites can attract higher-quality traffic and drive higher conversion rates.  Understanding the algorithms that search

Known as the “front page of the internet,” Reddit allows users from all over the globe to post links, create discussions, and vote on content. Each of these communities, or ‘subreddits’, caters to specific interests, ranging from news and politics to niche hobbies and everything in between. The structure of

Google stands as THE titan of search engines, offering an unparalleled gateway to the vast expanse of information on the internet. It was developed by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University and has since burgeoned into a multinational technology company specialising in Internet-related

Artificial intelligence (AI) search refers to the use of AI techniques to improve search functionalities across various platforms. By harnessing the capabilities of machine learning, natural language processing, and other AI methodologies, search engines have become more intuitive and responsive to user queries. AI search has significantly transformed the way

Artificial intelligence (AI) is transforming the landscape of marketing by introducing new ways to analyse data, personalise customer experiences, and optimise marketing campaigns. In an age where data is abundant, AI systems are able to process and interpret vast amounts of information far more quickly and accurately than humans. These

Sanity, a well revered content platform trusted by leading companies such as AT&T, Puma, Morning Brew, and Figma, has introduced a new AI-assisted writing tool named Sanity Create. This tool is a game-changer both for Sanity themselves and for content teams, seamlessly integrating with existing CMS to enable automated publishing

The ever-foreseen TikTok ban is finally here! Grab your pitchforks everyone! TikTok has filed a lawsuit seeking to prevent a US law that would ban the app in the country unless sold by its Chinese parent company, ByteDance. The social media giant claims the act is an “extraordinary intrusion on

The increase in need for SEO strategies in the financial services sector underscores the importance of maintaining a robust online presence, building trust, and addressing unique challenges. Companies in this industry face evolving challenges when implementing SEO approaches, particularly in balancing regulatory compliance with SEO best practices. Navigating complex regulations

In the search engine optimisation (SEO) sector, crafting compelling content is paramount – and the whole point, frankly. However, as content consumption patterns evolve, and new competition emerges daily, creators encounter new challenges frequently. This exploration delves into M.E.E.E.A.T, an extension of Google’s E.E.A.T. framework, shedding light on its pivotal

Local SEO remains a crucial tool for businesses looking to thrive within their community. Despite AI results taking an ever-larger portion of search queries, traditional organic search results still pack a punch, especially on mobile devices. Within this context, the role of links in bolstering a business’s online authority is

In the field of search engine optimization (SEO), Google faces significant challenges with the rise of thousands of AI-generated content tools, filling the SERPs with clutter. This article explores how Google is responding to this shift, focusing on its strategies for maintaining search result integrity in an AI-dominated landscape. Addressing

In the realm of e-commerce, where competition is fierce and attention spans are fleeting, mastering the art of digital marketing is essential for success. While having an online store is clearly the pivotal first step, it’s converting visitors into loyal customers that truly defines triumph in the e-commerce landscape. Enter

In today’s digital environment, where internet, TV, and social media ads inundate every aspect of our screens, breaking through the digital clutter presents a significant challenge for marketers. Amidst this intense competition for attention, the value of in-person marketing has risen dramatically. In-person marketing tactics provide a distinctive opportunity to

In the last few years, digital marketing strategy has become a major part of business. Digital marketing is a great way to reach large audiences quickly and affordably. In order to boost sales and promote brands, many businesses spend the majority of their budgets on SEO, social media and Email

Unlocking New Horizons in Performance Marketing with Marin’s Anomaly Detector Marin Software, a pioneer in digital marketing optimisation, has unleashed its groundbreaking Anomaly Detector, ushering marketers into a new era of proactive campaign management. This state-of-the-art tool automatically identifies and summarises unexpected outcomes within performance marketing endeavours across major platforms

Unveiling AI’s Impact on Public Relations Numerous discussions surround AI’s transformative potential in PR, from enhanced insights to cost-effective content creation. Brands are now realising AI’s profound impact on public relations, particularly its ability to influence human behaviour. As AI becomes omnipresent in various aspects of our lives, including smartphones,

Unless you have been living under a rock for the last few months – it is more than likely you have heard of Chat GPT. Likewise, but more dramatically, unless you have not been living at all for the last few decades, you will have heard of Google. Well, it

What is Canva and why do you need to use it for your business? Canva is a graphic design tool that allows non-graphic designers to do graphic design. With Canva, you can easily create professional-looking designs in a few clicks. It offers a wide range of templates for various types

Why you need a website for your business Having a website for your business is essential in today’s digital world. It helps you reach out to potential customers, build trust and credibility, and increase visibility. But does your business really need a website? The answer is yes! Websites are the

What is Chat GPT? Unless you have been living under a rock, you will have heard of the latest ‘big’ thing in the world of technology and marketing. That ‘big’ thing currently on a huge wave of hype is Chat GPT. If you have been actively seeking out and experimenting

If you have landed on this article and are continuing to read it, it’s clear that you are on the hunt for one of the top marketing agencies in the historic market town of Uttoxeter. Well, as we are based in Uttoxeter and have grown up here, we hope that we

If you want your website to be successful, you need to make sure you’re using the right keywords. But how do you know which keywords are right for your website? That’s where keyword research comes in. Keyword research is the process of finding and selecting the right keywords to target

We’ve more than TRIPLED in size since last Friday alone (brain dump incoming). I have been in and out of several hotels over the last three weeks of manic work, and, after finally coming home last night and having a good night’s sleep, I’ve woken up with the desire to

To begin this article and begin explaining how long an SEO audit can take, I’m going to compare carrying out an SEO audit for a website to carrying out interior design and interior fit-outs for a house. You’ll have to bare with me, though, please. If you did interior designs

I tend to start almost every blog with a statement like ‘if you haven’t heard of or understood (insert marketing thing here), then you’ve been living under a rock. Well, this is the case with AI. If you have experienced thoughts over the last decade about robots invading and taking

If you mentioned football or rugby to two of our three directors, Ronnie Cane and Mike Friend, you wouldn’t be able to stop them from talking… On the other hand, we have Callum Morris, who would just walk away from you… Alas, my point is that we love rugby and

Are you looking to take your business global? If so, you’ll need to know how to sell internationally. This can be a daunting task, but with the right preparation and knowledge, it can be a breeze to get international sales. What are some common obstacles that need to be overcome when

It’s that time of year again! Christmas is just around the corner and that means it’s time to start thinking about your Christmas marketing strategy. Regardless of your business, industry or niche — whether it is in accounting or a digital dog bed store — you best get festive thinking. There

  At Eighteen, we are — as you’ve probably guessed — strong believers in the no bullshit SEO approach. Well, this requires us to be able to breakdown SEO in an incredibly simple and straightforward approach. Through these simple circles, we are able to make SEO not just simple and

Please bear with me here… Firstly – our graphic designer is sick, right? Secondly, if you’re a business owner, you want to stress less and increase your sales. If you don’t, you’ve either made it, or you’re on drugs. I think those are the only two options, anyway. Correct me

It is fair to say that humans are very simple creatures. Part of this simplicity and at the core of us all is the desire to make things easy for ourselves. Because, why not, right? Why should things be more difficult than they need to be? We are alive today

Da Vinci, a genius unrivalled, still. I know, this is a VERY random article. You’re probably thinking ‘huh, Leonardo Da Vinci, the geezer from Ubisoft’s Assassins creed and Tom Hank’s Da Vinci Code? What does he have to do with marketing, SEO, social media and PPC ads?’ But, you’re right.

Let’s dive into how pay per click advertising and content marketing go hand in hand and compliment each other. An incredibly easy and common mistake marketers make is letting each digital marketing ‘area’ silo itself into a standalone service. This is wrong, and a huge mistake. Yes, each service is